Mar 16, 2007 4:50 am US/Pacific
USPS Uses The Force: R2-D2 To Collect Mail
WASHINGTON (CBS) ―
Thirty years ago, in theaters near and far, far away, a movie opened the imaginations of millions, combining the magic of mythology and special effects to launch the "Star Wars" phenomenon.
A star of those films — the brave little robot R2-D2 — is about to take a turn collecting mail as the Postal Service and Lucasfilm Ltd. commemorate that movie launch.
The post office is wrapping mail collection boxes in a special covering to look like R2-D2. They'll appear in some 200 cities nationwide, including Los Angeles and Boston.
It's part of a promotion for a new stamp to be announced March 28, said Anita T. Bizzotto, the post office's chief marketing officer.
"It's a little teaser for the upcoming announcement and we decided to have a little fun with it," she said.
About 400 mailboxes will be covered to look like the stout droid. "When you look at a mailbox, the resemblance to R2-D2 is too good to pass up," Bizzotto said.
While postal officials would like people to look for these mailboxes and maybe even drop in a letter, Bizzotto urged people not to tamper with them, noting that's a crime.
(© 2007 CBS Broadcasting Inc. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.)
