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H&M To Sell 2nd Madonna Fashion Line

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Dec 7, 2006 7:20 am US/Pacific

H&M To Sell 2nd Madonna Fashion Line

 CBS News Interactive: A Material World

STOCKHOLM, Sweden (AP) ― Hennes & Mauritz, Europe's largest fashion retailer, has once again sealed a deal with Madonna for a new fashion line.

Madonna has teamed up with Margareta van den Bosch, H&M's head of design, to create the "M by Madonna" women's wear collection, scheduled to be launched globally in March, the company said Thursday.

This is the second time the 48-year-old pop singer has collaborated with the Swedish clothing chain. H&M supplied Madonna and her entourage with an offstage wardrobe for her "Confessions" world tour.

"I've made no secret of my love for fashion and trends," Madonna said in a statement. "Working with Margareta and H&M was an exciting and new creative challenge for me. I'm really happy with the results and look forward to wearing `M by Madonna' along with the rest of the world."

H&M said the new collection will "reflect Madonna's timelessness, unique and always glamorous style."

Designers such as Karl Lagerfeld, Stella McCartney and Viktor & Rolf have produced collections for H&M.

(© 2006 The Associated Press. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)

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